Enemmän kuin logo: Kuinka huippupanimot tekevät faneista brändilähettiläitä

Tuotteidesi salainen ainesosa? A story people want to wear

Your beer has a personality—hoppy, sileä, rohkea. Eikö tavarassasikaan pitäisi olla sellainen? Humala & Tales Brewing hukkui mustien peruspaitojen mereen. Heidän uskolliset kanta-asiakkaansa rakastivat olutta, but the merch was an afterthought. They wanted shirts as unique as their small-batch IPA.

We sat down over a flight (for research, of course). The goal: capture the artistry of brewing. We moved beyond the standard tee. Using high-definition sublimation, we created a series of “Batch Release” hoodies, featuring beautiful, watercolor-style illustrations of the hop vines and barley used in that specific brew. The design wrapped around the garment, turning each piece into a wearable piece of art.

The limited-edition drop sold out in 48 tuntia. The brewery didn’t just move inventory; they created collectibles. Their taproom manager said, “People aren’t just buying a hoodie; they’re buying a piece of the Hops & Tales story. It’s our best marketing—seeing our art walking around town.”

Ready to brew up some serious merch loyalty? Let’s design something worthy of your finest batch.